Deb Ernst:
Deb ErnstAt 23 years old, Deb opened In Competition Sports. After riding her bicycle across the country the summer of 1988, she moved back to Green Bay where she grew up and her whole family lives. As a multi-sport athlete who enjoys biking, cross-country skate skiing, running and triathlons, the store was a dream come true. In 1996, she did her first Ironman in Canada in 11:44. Being a mom to three very active boys, Hans and twins Will and Ian, keeps her busy from car pooling to swim and piano lessons, baseball games, and many grocery stores trips to keep the refrigerator full. She loves to train with close friends and family in the early morning before the boys even stir. It starts her day with a clear perspective to juggle the stresses of the day.


Mark Ernst:
Mark has lived the life of cross-country skier and bike racer. He started cross-country ski racing when he was 15yearsold. When he was 23, he skied to a third place finish in the American Birkebeiner Ski Race in Hayward, Wisconsin. He was a USST junior coach, working with Nordic Combined and cross-country athletes. He has traveled all over the world, to Alaska, to Japan, and to Europe, racing and coaching. He bike raced as a USCF rider, both road andtrack for 15years. In 2001, Mark had hip replacement surgery but continued to cross-country ski, bike, and roller-ski. He tries to fit in training while running the store, and chasing after his three boys, Hans, Will, and Ian. Mark has completed 31 American Birkebeiner ski races and proudly wears his Birchleggings bib. In July 2006, Mark was diagnosed with lung cancer and went through extensive treatments and surgeries. A recent PET scan in February 2008 found him cancer free.


Matthew Ludtke:
Matthew LuedtkeMatt is a full-time freelance photographer, but graces In Competition Sports with his energy and knowledge when he is not on photo assignments. He's easy to spot on the sidelines at Lambeau Field during Green Bay Packers games toting his cameras capturing the best shots. He and his wife, Rebecca, are the proud parents of two sons, Sam and Jonah. In Matt's more limited spare time, he enjoys riding bikes, snowshoeing, downhill skiing, and playing out doors with his boys.


Jeff Petersen

Jeff graduated from MATC in Tool and Die making,  and has been working in the bike industry for close to 20 years. If you have any technical problems or have any questions about bikes, he's the one with the answers. Jeff enjoys working on and modifying bicycles with friends in his spare time. He also enjoys road and mountain biking (racing occasionally). He and his wife, Vicki, also enjoy spending time with their two sons; Levi and Logan.